Plans
Put the account in order, then work the directory yourself, then hand the controls to our team. Each step buys a different kind of thing, not more of the same one.
Saves ¥60,000 a year
You pilot
The back office that puts the brand at export standard.
¥20,000per month, on a year
Start a season→You prospect
The directory, and the tools to work it yourself.
¥40,000per month, on a year
Start prospecting→We co-pilot
A person on your account, not just a platform.
On requestwe scope it with you, then quote
Talk to the team→Buyers never pay anything. Your accounts and contacts export if you leave. All figures exclude consumption tax.
Option — setup support
If nobody on your team writes English, or you are not sure how to put a composition, a material or a care label into words a foreign buyer will trust, you do not have to work it out. Send us whatever you already have — a spreadsheet, a PDF, a Shopify export, photographs — and we build the account for you.
Set it up yourself and there is no setup fee.
If you would rather we did it, it is ¥200,000 once, 税抜. We agree what is in it with you before anyone starts.
Every product, option and photograph, out of whatever you keep them in today.
Wholesale and retail, at the rate you fix for the season.
Materials, compositions and care, written so a buyer abroad understands them.
The story, the craft and the collection, in Japanese and English.
Buyers can order from them the day you open.
| Feature | Kapsul | Kapsul Pro | Kapsul+ |
|---|---|---|---|
| Setup done for you, optional | ¥200,000 | ¥200,000 | ¥200,000 |
| Monthly, on a year | ¥20,000 | ¥40,000 | On request |
| Shorter commitments | ¥22,500 / ¥25,000 | ¥45,000 / ¥50,000 | On request |
| Commission on retailers you bring | 0% | 0% | 0% |
| Commission on buyers found through Kapsul | — | Agreed per brand | Agreed per brand |
| Brand portal and line sheets | |||
| Orders, invoices and payment tracking | |||
| Foreign prices, frozen per season | |||
| Agenda, campaigns and stockists | |||
| Back office in Japanese and English | |||
| Buyers and team accounts | Unlimited | Unlimited | Unlimited |
| Store directory — who exists, where | — | ||
| Stores matched to your collection | — | ||
| Connection requests from the back office | — | ||
| We prospect on your behalf | — | — | |
| We write, follow up and negotiate | — | — | |
| Portal kept current each season | — | — | |
| Showroom weeks in Paris | — | — | |
| Photography, lookbooks, campaign production | Quoted | Quoted | Quoted |
Questions
No. If someone on your team can write your products in English, import the account yourself and pay nothing for it. The fee is there for brands who would rather not: importing a catalogue, setting prices in every currency you sell in and writing a portal in two languages takes days, and doing it properly once is what separates a page a buyer reads from a page a buyer closes. ¥200,000 is also the going rate — Japanese platforms that offer to do it for you quote from about the same figure.
No, and we would rather say so before you pay than after. Pro shows you which stores exist, which of them suit what you make, and lets you write to them from the back office. Whether they answer is between you and them. Kapsul+ is the plan where somebody does the writing and the following up — and even there we are selling a person’s time, not a number of orders.
Once the account is complete enough to be ordered from — published, with wholesale terms and a firm currency tariff. It is not a hurdle we invented: a store that opens a request and finds a brand it cannot actually buy from stops opening them, and the introduction is then worth nothing to anyone. That is what the first plan is for.
Because wholesale runs in seasons, and a year is the shortest honest test of whether Kapsul works for you — one spring/summer and one autumn/winter. Month to month is ¥25,000, six months ¥22,500, a year ¥20,000. Start short and move onto a year later if you want.
Yes, and most brands should. Run a season on the tool, see where you actually lose time, then decide whether you want the directory or a person. Moving sets nothing up again.
Bring the stores you have sold to for years and Kapsul takes no cut of that relationship — not for a first season, not ever. Those accounts were yours before us and they leave with you, contacts exported. The subscription is what pays for the tool; we are only paid a commission on buyers you find through Kapsul.
Nothing. No subscription, no fee on an order, no cut of what it buys. A store pays the brand, at the price the brand set.
Half an hour, your catalogue, and an honest answer about which of the two you need.
hello@kapsul.world · Tokyo